On March 26,
Administrative Law Judge, Tomas B. Pender of the United States International
Trade Commission (ITC) made an initial determination on demand in the
investigation of Apple’s complaint against Samsung. ITC published such
information on the official website, but did not open a preliminary detail of
the award. However, some people said Judge Pender reaffirmed the original
position in the preliminary decision that Samsung violated Apple’s 4 patents.
Judge Pender has made the preliminary ruling last October, found that Samsung
GALAXY S, GALAXY S II, GALAXY Nexus, GALAXY Tab, Smartphone and Tablet PC
products violated Apple’s 3 common patent and 1 design patent. However, in January
this year, ITC accepted Samsung’s request to reopen the case. The initial
verdict had been scheduled for April 1, but it come out 6 days earlier than
originally planned. The final judgment is scheduled for August 1. According to
the United States Tariff Act No. 337, ITC can advise the President against
importing allegedly infringing products. After the ITC makes its final
decision, the President has to decide if he wants to accept the verdict within
60 days. If it is ultimately ruled that Samsung violated Apple’s patents, and
the President accepted the result, part of Samsung products cannot enter U.S.
market. Since Samsung’s latest products are not involved in this case, and the
infringing products can avoid to be banned by developing other technologies,
which around Apple technology patents. Thus, it is expected that Samsung’s U.S
portfolio will not be affected too much.
In addition, ITC
will make the final judgment on the case that Samsung sued Apple infringed it
patent on May 31. ITC made an announcement on 13th of this month
postponed the date of the final judgment. It said that it was necessary to
learn how much it was going to influence if the allegedly infringing Apple
products were banned to the U.S. market. The above statement seems implies that
ITC preliminary decision Apple did exist violations; outcome is expected to be
conducive to Samsung.
It seems like
Samsung will lose the most recent ITC lawsuit. However, patents provide Samsung
with a high degree of brand visibility and reputation. In the recent market
share, Samsung exceeds 30%, which is on the global top spot, while Apple is
only about 14%. Samsung lose the case, but win the market. How can you tell who
the winner is? It seems like Apple hopes to against Samsung’s intentions
through patent warfare fell, then why Apple initiates the patent war? Can patent war really play a role against the
competitor? I doubt it. I do agree that patent warfare would be a good weapon
as long as finding the right target. However, we all know that patent litigation
is a long and protracted war. It may last for months or even years which caused
immeasurable losses to the parties.
Apple and Samsung’s century patent was lasted form April 2011 till now,
complicated protracted litigation is not only affecting the progress of both
product development and marketing, but also damage both parties’ corporate
image at various degrees. It is worth to notice that although Samsung has won
the market share, but lose the lawsuit and pay compensation to Apple; Apple won
lawsuits to obtain compensation, but its market share has been left far behind
by Samsung. I think patent litigation is more like a double-edged sword, which
can effectively protect their own innovation, but the complexity of patent
litigation would hinder the pace of innovation in a certain extent. In general,
patent wars are unable to separate the real winner, most patent fight lost at
both sides. Apparently, it could not be implemented to fight against rivals
through patent warfare because it takes a lot of resources, and might not get
the ideal result. Thus, instead of losing on both sides, why not shake hands
and achieve the win-win situation together.