Microsoft and HonHai Precision Industry (also known as
Foxconn) stuck a major patent deal on Tuesday of this week. The Taiwan based
electronics manufacturer will pay royalty to Microsoft for a huge line of
products that run on Google’s Android mobile or Chrome operating systems. Hon
hai manufactures 40% of consumer electronics in the world, including
smartphones and tablets that will run on Google operating systems. The patent deal
is a major coup for Microsoft, which stands to make a lot of money in
royalties. Microsoft has always insisted any Android phone manufacturers should get their authorization in order to access
their patents. After struggling for many years, Microsoft now has 1,100 pacts
with almost half of the world’s contract device manufacturers. The list includes
companies like Samsung, LG, Pegatron, Quanta, Acer, HTC and Bames & Noble.
Nevertheless, there
is never a free lunch in the world. Microsoft, which had been pushed to the awkward
position by Google, can do nothing about this turned to launch a “containment”
war using its patents. We can see from this patent case that Android is not
really free. An operating system involves lots of patents, including file
management, communication management, displays, interactive, browser and other
aspects. Many of these patents are needed to pay patent licensing fees to the
patents owners, such as Microsoft and Apple. Google has indicated that it would
not sign any patent license agreement with Microsoft and other companies, nor
does it represent their OEM and partners to do these things. It means companies
like Huawei and ZTE need to negotiate the patent licensing with Microsoft
themselves.
Based on Microsoft’s
strategy above, as well as its determination and efforts when charging patent licensing
fee from those Android phone manufacturers. I think after getting money from
the big brands and small brand bulk of foundries, Microsoft has no reason to
give up the chance to collect money from the rest of Android devices. On one
side, Microsoft can increase its revenue from its patent licensing; on the
other side, Microsoft thinks it can promotes its Windows Phone System, which I
doubt whether it can be succeed. Up to now, Microsoft makes more revenue based
on its patent licensing from Android rather than Windows phones. I am about
seeing another Nokia, which survive mainly on its patent. I think increasing containment
of Android can be seen as a positive counterbalance from Microsoft to Google,
but it seems like the strategy cannot form the true meaning of difficult obstacles
to Android at this point. Microsoft might need to think about more approaches
to enhance its Windows phone in order to survive in the smartphone market.
This could be huge for Microsoft, as previously there was a little chance they could have caught them in the market anyways. This shows them being proactive in some sense, and they can either get a lot of money or a better market share.
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